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Manage your
time. Cut down on the distractions, on the things that waste time,
or take up too much time in your day. It requires discipline, but
it will pay off in more time to produce enterprise stories.
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Manage the
size of your daily load. Daily news will expand to fill up all
day every day if you let it. Ask which stories can be dropped or cut
down to briefs to provide more time to pursue better enterprise stories.
Don't sacrifice important news. You shouldn't have to choose between
enterprise stories and important news. Consider whether incremental
advancements on continuing stories can be handled with briefs or phone
calls or not at all. Can a meeting of marginal news value be ignored
or handled with a phone call or two before or after the fact?
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Manage the
scope and pace of your enterprise load. Map out your plan early,
spelling out goals, avenues of inquiry, possible timetables for steady
progress. But realize you have to be flexible. You'll find angles
you didn't anticipate. Breaking news will intrude more than you had
hoped. Some tasks will take longer than you had anticipated. Set goals
for completion of key tasks, and update those goals as delays occur.
Don't look at the long-term story as one huge daunting task, but as
a series of feasible tasks. Decide whether you should cut the job
down to a more reasonable size.
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Communicate
with your editors about your management plans. Let the editors
know which daily stories you propose letting slide and what the trade-off
is. Negotiate the enterprise plan and timetable with your editors
and let them know as adjustments are necessary.
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Sell your editors
on your enterprise stories. Write a detailed proposal telling
the editor what you will be pursuing and what you expect or hope to
find. Keep the editor posted on your findings and changes in your
plans. If your editor knows specifically what you're pursuing and
finding, she will be more helpful in giving you time to work on the
enterprise story.
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Make your enterprise
stories newsy and specific. Look for matters in your daily coverage
that need deeper examination. If you tell your editor you want to
take a look at state road contracts, he might tell you that's an interesting
story that maybe you should pursue someday. If you tell the editor
you want to look into the bid that was awarded this week to a contractor
who made huge contributions to the governor's campaign, the editor
might help you clear some time to pursue the story now.
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Stay flexible.
A big breaking news story will and should throw your enterprise plan
out of whack. That's OK. You're in the news business and that's an
important part (and usually a fun part) of the business. Adjust the
plan and keep pursuing the enterprise goals.
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Stay firm.
Whenever possible, don't let the marginal stories throw your enterprise
plan out of whack. Seek permission from your editors to let low-priority
stories slide. Become efficient at dealing quickly with the low-priority
stories. And return ASAP to the enterprise story.
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Spend at least
an hour each day on enterprise. Do your enterprise work early
in the day when possible, before daily demands become too pushy. If
your deadlines come early in your day, plan to spend at least an hour
on enterprise right after deadline. An hour a day gives you a chance
to make steady progress on the long-term goal. It also will give the
enterprise story momentum that sometimes will help you demand more
time for it.
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Be realistic.
Don't take on a project that you'll never have time to complete. Cut
it down to size. Do it in phases. Do part of the grand project this
year, another part next year if it's still as pressing.
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Don't get discouraged.
Working on long-range stories is always frustrating. It's doubly so
when you have to juggle a project with daily duties. It's also rewarding.
Persist until you reach the reward.