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Learning More
The following books
will give you a more thorough understanding of survey research, including
election polling:
- G. Cleveland Wilhoit
and David H. Weaver, "Newsroom Guide to Polls and Surveys."
- Victor Cohn, "News
and Numbers: A Guide to Reporting Statistical Claims and Controversies
in Health and Related Fields."
- Victor Cohn, "Reporting
on Risk: Getting It Right in an Age of Risk."
- Philip Meyer, "Precision
Journalism, Second Edition."
- Norman Bradburn
and Seymour Sudman, "Polls and Surveys: Understanding What They Tell
Us." (San Francisco: Jossey-Bass, 1988).
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