Learning More

The following books will give you a more thorough understanding of survey research, including election polling:

  • G. Cleveland Wilhoit and David H. Weaver, "Newsroom Guide to Polls and Surveys."
  • Victor Cohn, "News and Numbers: A Guide to Reporting Statistical Claims and Controversies in Health and Related Fields."
  • Victor Cohn, "Reporting on Risk: Getting It Right in an Age of Risk."
  • Philip Meyer, "Precision Journalism, Second Edition."
  • Norman Bradburn and Seymour Sudman, "Polls and Surveys: Understanding What They Tell Us." (San Francisco: Jossey-Bass, 1988).