This
handout from Matt Baron
is on how to approach reporting the tough/crisis story, stories
involving tragedies and people in pain, etc. Based in Chicago,
Matt Baron is a freelance reporter for Time magazine, the Chicago
Tribune and Sports Illustrated for Kids. With his "Go Figure"
training program, he also coaches reporters and editors to use
numbers more effectively throughout the story-telling process.
He can be reached at matt@mattbaron.com or at
888-713-5894.
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Getting & Telling
the Crisis Story
- Do your homework:
When possible, talk to agencies (police, social service, etc.) before
you speak to person(s) who are primary focus of story. File a request
for records through the Freedom of Information Act (agencies have seven
business days to respond). Use other newspapers' story or stories as
a springboard for an even better story. Often, another story will contain
a buried treasure for you to explore in greater depth.
- Bury the pen
and notebook:
During your initial inquiry, don't scare them with your tools of the
trade. Practice a low-key, humanistic approach, but also with firmness
and determination.
- Become a vessel:
Exercise compassion, empathy and respect. Put yourself in their shoes.
How would you like to be approached by a reporter in this situation?
- Capture the
details:
Pay attention to the "little things" that speak volumes. Gestures,
clothing, possessions that reveal personality, mood. Use all your senses.
- Keep an open
mind:
It's good to have a list of questions prepared, but keep your ears open
and listen closely to what they say, and follow up...
"Tell me more about that....what do you mean?...how did that make
you feel?"
- Use the Columbo
approach:
Always, regardless of topic, ask the toughest question or questions
last, time permitting. By then, the source will have warmed up to you
and will be more willing to answer it. If they get upset, then at least
you have gathered enough information to work with.
- Keep the communication
lines open:
Leave your number, clearly informing them of your deadline. Offer to
listen more if they have more to tell later.
- Follow Up, Follow
Through:
Often, the best story is the one that takes a look back after a year,
or after a killer is sentenced to life in prison, or after someone has
made a courageous recovery. Remember...investigative reporting is a
never-ending process.
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